In July, 2013, Microsoft wrote down $900 million of Surface inventory and the brand's future was in jeopardy. Five years later, Microsoft reported $4.6 billion in revenue from its Surface brand; this is the inside story of how Microsoft turned-around its hardware business and became the hero of the PC industry.
After having failed to create a market for tablets in the early 2000s, Microsoft launched a new hardware effort in 2012 to disastrous results. The company was forced to write-down $900 million in inventory and Surface’s future was in jeopardy.
Beneath A Surface tells the inside story of how Microsoft turned its hardware dreams into a reality with new details about the challenges Panos and his team had to overcome as well as the internal politics that nearly killed the brand.
For fans of Microsoft and those who are interested in the business of building brands, Beneath A Surface is a must read that tells the inside story of how Microsoft turned a failure into a fortune.
Brad Sams has more than a decade of writing experience and has played an integral part in uncovering Microsoft's hardware ambitions during the past six years. In that time, he has been the first to report on many of the company's upcoming products, months before they are were announced, and has provided unique insights about the direction that the company is headed with their hardware.
In this book, Brad brings together his years of experience, stories from launch events, and content from nearly two-dozen interviews, to tell the inside story of how Microsoft turned around its failing hardware ambitions into a billion-dollar product line as nobody else could. If you are a fan of Microsoft and its hardware or want to learn about how Microsoft created it's newest billion-dollar brand, Beneath A Surface is for you.
Brad resides in Cincinnati, Ohio and earned his MBA from the Lindner College of Business. Prior to starting his career in publishing, he worked as a consultant for Fortune 500 companies to help create, implement, and audit financial strategies.
Digital: You can pre-order the digital copy of the book from Thurrott.com and Amazon, both options will deliver the digital copy upon release. For those that like LeanPub, the book will be offered on that site but it currently does not allow for pre-ordering.
Print: A print version of the book can be pre-ordered on Thurrott.com and it will also be available through Amazon as well. Amazon does not allow for pre-ordering print, only digital, but once the book is completed, a print version will be available from that store.