In July, 2013, Microsoft wrote down $900 million of Surface inventory and the brand's future was in jeopardy. Five years later, Microsoft reported $4.6 billion in revenue from its Surface brand; this is the inside story of how Microsoft turned-around its hardware business and became the hero of the PC industry.
After having failed to create a market for tablets in the early 2000s, Microsoft launched a new hardware effort in 2012 to disastrous results. The company was forced to write-down $900 million in inventory and Surface’s future was in jeopardy.
Beneath A Surface tells the inside story of how Microsoft turned its hardware dreams into a reality with new details about the challenges Panos and his team had to overcome as well as the internal politics that nearly killed the brand.
For fans of Microsoft and those who are interested in the business of building brands, Beneath A Surface is a must read that tells the inside story of how Microsoft turned a failure into a fortune.
Brad Sams has been covering Microsoft for more than a decade and has been cited by numerous publications for his ability to accurately break news about Microsoft's upcoming products.
His ability to distill how the company is evolving in the rapidly changing marketplace has helped to establish his voice in the industry as a trusted purveyor of information. Brad's career was accelerated by his coverage of the Surface brand which helped to create the foundation of this book.
With a bachelors degree in Accounting and a Masters in Business Administration, he has the education and technical background to understand and convey how seemingly minimal changes in strategy can create significant shifts in the company's priorities.
Digital: You can pre-order the digital copy of the book from Thurrott.com and Amazon, both options will deliver the digital copy upon release. For those that like LeanPub, the book will be offered on that site but it currently does not allow for pre-ordering.
Print: A print version of the book is available on Amazon, click the paper link above to purchase the physical version of the book.